As a digital marketing and strategic communications professional, Jacob brings experience across financial media communications and multichannel campaign execution. He works with stakeholders across property, finance, and investment to translate complex commercial ideas into clear, compelling narratives, delivered across web, social, and digital platforms.

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Skilled in stakeholder management and informed by data and market insight, Jacob supports the delivery of on-brand, performance-led strategies across the Rethink Group. His background spans financial start-ups, education, and technology, with experience in digital campaigns, media relations, crisis, and integrated communications.

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Known for his attention to detail and considered approach, he brings a strong understanding of reputation and risk into digital execution, ensuring content drives engagement while maintaining long-term brand credibility.

• Bachelor of Media (Public Relations & Advertising), UNSW.