This year has seen significant expansion across Rethink Group’s ecosystem. How do you approach identifying and launching new business verticals?
Every business we have launched began with the same question: what do clients genuinely need to reach settlement smoothly and invest with confidence? When the market did not provide it, we built it. Our approach is client-led, not product-led. As investors and property investment advisers, we experienced the gaps firsthand.
Commercial finance required specialist capability, yet high quality brokers were hard to find. We created Rethink Financing to deliver rigorous structuring, proactive negotiation and clear communication from application to settlement. Insurance for commercial assets is equally complex. Off the shelf options are rarely fit for purpose, so we established Rethink Property Insurance to design tailored programs that protect value and support lender requirements.
Education matters just as much. Clients ask the same critical questions, so we formalised answers into practical guidance through Rethink Commercial Education, helping investors build knowledge before they commit capital. Increasingly, this is supported by property data analytics, ensuring clients are making decisions backed by real-time market insights rather than speculation.
Across every vertical, the objective is the same: remove friction, coordinate the moving parts and improve the end-to-end experience. Decisions are not driven by revenue or trend. They are driven by what helps the client most, delivered through a single, accountable ecosystem that aligns advice, execution and protection - reflecting the evolution of property technology in Australia and the rise of more integrated, data-led investment models.
Rethink has positioned itself as one of the first truly AI-native property groups. What does that mean in practice for clients and your internal teams?
AI will be a core enabler across Rethink Group. We are building dedicated capability to remove manual friction, lift speed and quality, and give clients clearer, faster answers - without replacing people. This reflects a broader shift toward AI in property investment and the emergence of proptech in Australia, where technology is enhancing, not replacing, human expertise.
Our intent is straightforward: create an AI function that supports every division with structured, secure workflows for repetitive tasks such as document intake, data extraction, first pass analysis, and status updates. This is where real estate technology and AI workflow automation become critical - freeing our teams to focus on judgement, negotiation and client strategy, while intelligent systems handle the heavy lifting in the background.
We will operate a human-in-the-loop model. Every AI-assisted output is reviewed and approved by a qualified professional to ensure accuracy, explainability and accountability. Security is non-negotiable. We will use enterprise-grade tools, apply strict access controls and audit trails, and protect sensitive client information at all times.
The client impact will be tangible. Turnaround times shorten, communication becomes more consistent, and information is delivered in a clearer, more synchronised format. As early adopters of artificial intelligence in real estate in Australia, we expect a meaningful competitive advantage: greater capacity per adviser, faster execution and a more creative, data-led approach to problem solving. In short, AI will help us scale what our people can do, not substitute for their expertise.
The Group has received multiple national awards this year. What do these accolades represent for you personally and for the business as a whole?
This has been our strongest year on record. Not only have revenues and growth accelerated, but the calibre and size of our team have stepped up materially. The most gratifying marker is external validation. After years of nominations, we converted across the board, with industry awards recognising the performance our clients have experienced first-hand.
What changed is not our ambition, but our execution. The whole business has clicked. From acquisitions and financing to legal, insurance and renewables, every division has sharpened its processes, lifted communication and tightened accountability. Inevitably there are teething issues in periods of rapid expansion, yet the direction of travel is clear.
We have extended our lead on competitors by doing the basics extraordinarily well, investing in people and systems, and maintaining a client first focus. Independent awards panels consider growth, service quality, innovation and market impact. On each measure we have advanced, and the recognition confirms that our internal standards translate into superior outcomes for clients.
Tell us about the launch of Rethink Capital?
Rethink Capital is an important next step in our mission to make quality commercial property accessible. Many of our clients sit at the entry level of the market where suitable stock is scarce. Rather than push them into smaller, riskier assets, we would rather give them access to a larger, higher calibre asset and the ability to own a proportion of it.
The objective is straightforward. Rethink Capital will aggregate investor demand and deploy it into institutional grade opportunities that would typically be out of reach for an individual buyer. This delivers diversification by tenant and location, stronger covenants, longer leases and more robust asset management, while preserving transparency and control through professional governance.
It also opens a new channel to high-net-worth investors who favour managed structures, widening the pool of capital and the pipeline of assets we can secure. For clients, the benefits are clear: easier entry into commercial property, improved risk-adjusted returns versus sub-scale deals, and access to opportunities sourced and diligence by our specialist teams across acquisitions, financing, legal and insurance - supported by advanced property data analytics and research capabilities.
What achievements or milestones from 2025 stand out as defining moments for Rethink Group?
One of the standout surprises this year has been the strength of the Rethink Group launch. The brand has gained rapid traction, and the market response has translated into increased trust, stronger engagement and a clear uplift in revenue across every business unit.
Stakeholders consistently tell us they value the clarity of a unified group with specialist divisions under one banner. The model removes silos while preserving the deep expertise of each business. Clients see a single, credible brand with coordinated services and a clear standard of quality, and partners recognise the scale, governance and reliability that come with an integrated platform.
The launch has changed how we operate day to day. Shared processes, joined-up data and coordinated client handovers have improved delivery speed and accountability, while the group identity has amplified our reach and elevated our conversations with lenders, insurers, advisers and counterparties.
The result is a stronger market presence, more referral pathways and greater confidence in our ability to solve complex briefs end to end. There is also genuine curiosity about how we set it up. The answer is disciplined execution: a common brand promise, aligned incentives, and transparent operating frameworks that allow each unit to perform at its best while contributing to a single client outcome.
Looking ahead to 2026, what excites you most about where Rethink Group is heading next?
Next year will be our most exciting chapter yet. Growth is accelerating, new divisions are maturing, and a series of strategic launches will deepen the value we deliver to clients across the Rethink ecosystem.
We are sustaining one of the strongest growth rates since our early years, an exceptional outcome for a decade-old business. Recent divisions are hitting their stride, with Rethink Wealth, Rethink Renewables and Rethink Property Insurance scaling capability and consistency.
We will add meaningful breadth with the launch of Rethink Capital, giving clients access to larger, higher calibre commercial assets through professionally governed structures, and Rethink AI - embedding secure, human-in-the-loop technology to lift speed, accuracy and client visibility across every service line. This positions us at the forefront of proptech in Australia and the continued evolution of AI in real estate in Australia.
We are also establishing the Rethink Foundation to formalise our social impact, align staff engagement, and strengthen community partnerships.
Clients will see the benefits through a more complete offering delivered by specialist teams that operate as one. Expect more client events and education, a deeper pipeline sourced through our international expansion in New Zealand, and continued momentum in residential where demand and execution are strong.
The model is deliberate: a single, trusted group identity with autonomous business units, shared standards and joined-up processes - powered by real estate technology, AI workflow automation, and data-led decision making. It feels like a major corporate in capability, with the responsiveness of focused, high-performing teams.
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